1. Photograph the Front
Most home buyers begin a home search online, so good photos are essential. Listings without a photo or with only an exterior shot are often passed over and ignored. Buyers are visual. Follow these tips and your house photo will look ten times better than the competition’s:
- Crop out sidewalks and streets.
- Remove vehicles from driveway / front of home.
- Shoot up-close & angled photos.
- Avoid shade on the house.
- Clear away vegetation blocking front door or path to door.
2. Exterior Photographs
If you are marketing a condo or townhome without a yard, then take pictures of the clubhouse, pool, spa or tennis courts. If you have a yard, however, buyers will want to see it.
- Emphasize space and shoot long.
- Mow the lawn & trim bushes.
- Remove evidence of pets.
- Put away children’s toys.
- Avoid shooting into the sun.
3. Interior Photographs
Take photographs of every room. Even if you suspect the room won’t photograph well, shoot it anyway because the photo quality just might astonish you and be useable.
- Open drapes & blinds
- Turn on lights.
- Focus on interesting details like the condition of a wood floor or a fireplace mantle.
- Remove trash cans & close toilet lids in bathrooms.
- Use floral arrangements in kitchens & dining rooms.
- Avoid shooting into mirrors because your image will reflect.
4. Virtual Tours
Virtual tours aren’t just to showcase million-dollar homes anymore. You can easily add them on your open house listings.
Every home should have a virtual tour, even if it’s only two spins. Buyers love, love, love virtual tours.
- A good virtual tour will grab a buyer by the hand and lead her from room to room, showing a 360-degree view.
- Depending on the tour company, you can add sound, music or an exciting, professionally written description that scrolls with the movement of the tour.
- Virtual tours can also include individual photos available for download or to print.
Signage encourages home shoppers to immediately call you or your agent. It’s free advertising! If your home is a corner lot, put up two signs.
- Some homeowner associations prohibit real estate signs.
- Some HOAs allow only window signs.
- Try talking to a neighbor whose home is located at the corner of a busy street, asking for permission to put a sign in that yard with an arrow pointing toward yours.
- Agent signs should include the phone number of the closest office (if the brokerage operates multiple offices) and the agent’s cell or voice mail number.
6. Host Broker / Agent Tours
- Agents who linger in your home will better remember details to later describe to buyers.
- The best way to entice an agent to hang around is food. Doesn’t need to be expensive, sandwiches will suffice.
- As agents munch and network, the hope is they will admire your home and bring back a buyer.
7. Send E-Flyers
Technology has made it very easy to create and send electronic flyers. You can automatically create your open house flyer in your OnlyOpenHouses.com account which includes multiple photographs, property details, date and time as well as a map and directions.
Here are ideas for recipients:
- Real estate agents who sell in your area.
- Friends, family and coworkers.
- Out-of-area brokers and agents who represent buyers in your area.